The biggest money looser I’ve ever been involved in is expecting someone else to have all of the answers in a “sure fire” web based system. Like so many, when I first started out in network marketing, I looked for success stories, signed up for the courses, sat back and waited for the money to roll, and
"Hello still waiting" ;-)
Now if I were a complete business novice, I might be forgiven for trying something new, but I don’t have an excuse. I’ve run a small but successful IT consulting practice for over two decades, and I should know. In fact I do know that it just isn’t that easy. It took a long time working on small contracts, and working with a variety of clients, until I began to earn the respect and deserve the higher profile projects. So why did I think network marketing would be any different. Here are a few reasons:
1. The product is brilliant
Any company works very hard to brand their product. So the emphasis is always on the quality, the purity, the efficacy of the particular product or service we are selling. We tend to expect the product to sell itself. The problem is that people aren’t really buying the product, they are buying you and me.
2. Impatience
Because we are convinced that what we're selling is the very best thing since sliced bread, we naturally become very impatient with results, if we do not frequently register new customers. Impatience has two effects, one you start looking for effective systems to multiply sales, and in the process, most likely express a certain level of desperation in your sales efforts. Very few people will react favourably if they think they are just part of a system, and a there is nothing sadder than someone desperately trying to make a sale. If you are not confident about selling your product, avoid the temptation of hiding behind internet systems. They are expensive and will do little to improve your personal posture (see article on posture below).
3. I love the products, so why can’t everyone else see the value
This really is a killer, as it starts to eat away at your confidence in the product you are promoting. You start to question yourself. If no-one else is interested, am I barking up the wrong tree. Again if you have doubts about your product, your prospects will pick up on them, and they will not buy from you. The best network marketing companies know that they have to deliver a very high quality product, or they simply do not survive. So if you are with one of the major companies that has been around for a while (I use 10 year as a rule of thumb), you very probably have a good product. However, it is up to you to make sure that you know everything there is to know about your product. The term “Posture” is used to describe why some sales people are successful and others are not. Check out:
Selling Success Depends on Winning Posture - Part I
By Andre Boykin
This is an excellent article and clearly shows how poor sales results are directly related to how your attitude will determine your success.
Make sure you meet often with other associates in the business. Discuss your concerns with them, learn how they handle problems, doubts, etc, and use that knowledge to build your posture. Only then will you be able to speak confidently, which will show in your body language, and start to improve your sales results.
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